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        <title>News</title>
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            <title>Macadi Nahhas</title>
            <link>http://directions-jo.com/Macadi-Nahhas</link>
            <description><![CDATA[<pre id="line1" style="text-align: center;"><span class="attribute-value"><img src="http://directions-jo.com/images/stories/macadi.png" border="0" /><br /></span></pre>
<p><span class="attribute-value">www.macadinahhas.org Macadi Nahhas A sparkling voice, well known for her exceptional style in reviving traditional folk songs from the Middle Eastern Heritage. Presenting this tradition in a modern alternative way.</span></p>
<p> </p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Sat, 28 Aug 2010 00:36:10 GMT</pubDate>
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            <title>Map Tour</title>
            <link>http://directions-jo.com/Map-Tour</link>
            <description><![CDATA[<p style="text-align: center;"><img src="http://directions-jo.com/images/stories/maptour.png" border="0" /></p>
<p><a href="http://www.map-tour.com" target="_blank">www.map-tour.com </a>Map Tours offers a variety of services, from choosing the right itinerary and type of travel experience, to preparing for your journey. Whether you're a regular family traveler, or planning your first trip to any Jordanian holiday destinations starting from Desert, mountains to beaches, we have also alternative packages on pilgrims, religion, vacation packages and other special interests.</p>
<p> </p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Sat, 28 Aug 2010 00:31:20 GMT</pubDate>
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            <title>Najdawi Law</title>
            <link>http://directions-jo.com/Najdawi-Law</link>
            <description><![CDATA[<p style="text-align: center;"><img src="http://directions-jo.com/images/stories/najdawi.png" border="0" /></p>
<p><a href="http://www.najdawilaw.com" target="_blank">www.najdawilaw.com</a> <strong>A &amp; T NAJDAWI LAW FIRM</strong> started as a family practice over thirty-nine years ago. From those beginnings <strong>A &amp; T NAJDAWI LAW FIRM</strong> was established by Mr. Ahmed Najdawi, who retired from the Judiciary in  1970, during the first few years, the Firm benefited from the vast and  varied experience of the founding partner which was acquired through the  service in the Judiciary for over twenty five years in Jordan and the  West Bank which was under the umbrella of the Hashemite Kingdom of  Jordan.After the first few successful years the Firm developed into one  of the leading law firms in Jordan, providing legal services and  representation mainly to local client and in the local environment. Upon  that the necessity for expansion and developing the practice became  imminent. Since 1988, the Firm started to be approached by international  and regional clients for legal services and representation in Jordan.  By the year 1999, the Firm gained recognition of the international  clients, companies and businessmen as well as the growth in the local  practice. Furthermore, the Firm was accredited and short listed by many  embassies in Jordan such as the United States and the Canadian  Embassies. The Firm, through years of dedicated service, has  established, and continues to work harder to maintain, an impeccable  reputation with all the aforesaid.</p>
<p> </p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Sat, 28 Aug 2010 00:26:08 GMT</pubDate>
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            <title>East West</title>
            <link>http://directions-jo.com/East-West</link>
            <description><![CDATA[<p style="text-align: center;"><img src="http://directions-jo.com/images/stories/eastestth.png" border="0" /></p>
<p><a href="http://www.eastwest-jo.com" target="_blank">www.eastwest-jo.com</a> the best logistic company in Jordan</p>
<p> </p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Sat, 28 Aug 2010 00:18:04 GMT</pubDate>
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            <title>Jordandirections.com</title>
            <link>http://directions-jo.com/Jordandirections.com</link>
            <description><![CDATA[<pre id="line1" style="text-align: center;"><span class="attribute-value"><img class="caption" src="http://directions-jo.com/images/stories/jordandirectionsthumb.png" border="0" alt="Jordan Directions, the Press Room and directory" title="Jordan Directions, the Press Room and directory" /><br /></span></pre>
<p><a href="http://www.jordandirections.com" target="_blank"><span class="attribute-value">www.jordandirections.com</span></a><span class="attribute-value"> Jordan Directions, the Press Room and directory which includes News, Business Directory, Hotels Directory and much much more<br /></span></p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Sat, 28 Aug 2010 00:07:32 GMT</pubDate>
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            <title>Positioning</title>
            <link>http://directions-jo.com/Positioning</link>
            <description><![CDATA[<p style="text-align: justify;">As marketplaces grow increasingly cluttered, our clients must set themselves apart from their competition. Our philosophy insists that positioning drives an entire PR campaign: it enables us to differentiate clients when we communicate with industry analysts and the media.<br />When appropriate, DBS will recreate a client's positioning entirely; or we will refine an existing positioning for greater market relevancy. It is our practice to work hand-in-glove with branding, corporate ID and advertising agencies to develop seamless positioning that effectively crosses all marketing initiatives.<br />Many engagements begin with our proprietary process, including one-on-one interviews with senior management and external constituents, in addition to a competitive analysis to create a unique and sustainable positioning. We then develop a matrix that highlights what competitors are saying--and what they aren't.</p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Thu, 15 Apr 2010 14:26:37 GMT</pubDate>
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            <title>Senior Level Relationships</title>
            <link>http://directions-jo.com/Senior-Level-Relationships</link>
            <description><![CDATA[<p style="text-align: justify;">DBS believes in cultivating relationships with journalists so that our work becomes not just about what we need from them, but what they want from us. Our senior executives are on the phone for you every day, and are constantly mentoring staff in the art of media relations. By talking to your key media regularly, we learn what they plan to cover and how to work best with individual personalities and styles. To further enhance these relationships and hone staff media skills, DBS has its own monthly Learn From the Media series. This program brings in reporters, producers and editors to talk about their publications, story angles and preferences in dealing with PR professionals.</p>]]></description>
            <author> dbs@directions-jo.com (Ghadeer Yassin)</author>
            <pubDate>Thu, 15 Apr 2010 14:25:55 GMT</pubDate>
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            <title>Problem Solution Approach</title>
            <link>http://directions-jo.com/Problem-Solution-Approach</link>
            <description><![CDATA[<p style="text-align: justify;">DBS media strategists help you identify target media and audiences, and develop stories that ignite thought rather than push paper. These stories are created with the intent of mapping to your specific business goals, rather than generating "media by the pound." With our unique problem-solution approach, we offer our media contacts the story angle they need in order to connect with their readers. We identify an issue or "painpoint" that we can help showcase for our media contacts, and then illustrate possible solutions to that problem while leveraging proprietary and secondary client research.</p>
<p style="text-align: justify;"><br />This approach also enables us to identify and target "unusual suspects" for your business. Whether it's a new vertical market, an unexpected trade or a beat reporter who would normally never cover your product, we look for a way to drive interest by highlighting a current issue and positioning your business as the solution.</p>
<p style="text-align: justify;"><br />In addition to this proactive story development, DBS employs a reactive proprietary program called ACT (Available to Comment Today). Every morning, your account team reviews important news sources to determine whether any trends can serve as a springboard for your key messages and expert commentary. If so, we check with you to verify our assessment, and then develop either a critical aspect that is missing from the story or a contrarian point-of-view. We then prepare a brief media advisory and pitch media outlets seeking immediate commentary, as well as publications that will be writing follow-up stories.<br /><br /></p>]]></description>
            <author> dbs@directions-jo.com (Dimah Adnan)</author>
            <pubDate>Thu, 15 Apr 2010 14:24:31 GMT</pubDate>
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            <title>Media Relations</title>
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            <description><![CDATA[<p style="text-align: justify;">Making your news relevant to the media is what DBS does best. We believe that relationships and a unique problem-solution approach to media relations differentiate our approach, our clients and our results.</p>]]></description>
            <author> dbs@directions-jo.com (Dimah Adnan)</author>
            <pubDate>Thu, 15 Apr 2010 14:22:42 GMT</pubDate>
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            <title>Public Relations</title>
            <link>http://directions-jo.com/Public-Relations</link>
            <description><![CDATA[<p style="text-align: justify;">Full-service Public Relations</p>
<p style="text-align: justify;"><br />From not-so-basic media relations to all the tactics you would expect of your agency, DBS offers a new definition of full-service PR. As a full-service agency, DBS offers a broad spectrum of services, including media and analyst relations, crisis counseling, internal/employee communications, interactive marketing support, trade show/special events coverage, media training, speaking platform opportunities and our two most unique offerings: analyst and media audits.</p>]]></description>
            <author> dbs@directions-jo.com (Raed Zaro)</author>
            <pubDate>Thu, 15 Apr 2010 14:21:37 GMT</pubDate>
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