DBS is an agency founded on a set of nine shared values. These influence all decisions its employees make for their company, including their purpose, work ethic and their corporate culture. What is best for the group comes first. These values are:
1.    always be open and honest.
2.    Have a passion for unsurpassed quality,
3.    continuous learning and personal excellence.
4.    Work for and trust each other.
5.    Deliver more than promised.
6.    Seek responsibility and share recognition and awards.
7.    Respect and value individuals and their differences.
8.    Keep a balance between family and work.
9.    Give without expecting anything in return.

And they live by a set of these nine shared values that govern every decision they make. DBS's shared values reflect what they believe is an unmatched commitment to success, participation and growth for DBS's clients, associates and suppliers. These values are behind all achievements, from low employee turnover rate and high client retention rate to award-winning work that delivers results.

Directions for Business Solutions is dealing with such practice areas and capabilities as Technology, Energy, Health Sciences, Telecommunications, RC2 (Reputation-Change-Culture), Consumer Products/Consumer Electronics, Sponsorship & Event Marketing. DBS's capabilities are useful across all practice areas and range from crisis management and brand and image development to product/services launches, media relations and creative design. DBS is a successful and flourishing company because it delivers breakthrough public relations and marketing programs with world-class service for its clients. DBS tells their stories with great imagination, relevance, strategic intent and keen understanding of their business. Driven by basic needs, compassionate hearts, curious minds and values-guided souls, DBS staff has built a powerful, unique and profitable firm unlike any other.

DBS employees see the world in 3G Vision, where 3G is: goodness, genius and greatness. Goodness means to be honest and loyal partners who measure themselves based on ethical choices, seasoned counsel and hard work. This will insure that contributions are always smart, successful - and principled. Genius is to be explorers of "endless possibility," whose thinking melds inspiration and ingenuity into unexpected solutions. To offer curious minds that anticipate and seek added intelligence and provide superior work. Finally the third G (Greatness) is to be a successful organization that identifies the greatness in everyone it touches and relentlessly pursues progress through originality. DBS equation for success intermingles goodness and genius - blending a compassion for the communities it works and live in with the quest to become the new breed of communicators.