DBS believes in cultivating relationships with journalists so that our work becomes not just about what we need from them, but what they want from us. Our senior executives are on the phone for you every day, and are constantly mentoring staff in the art of media relations. By talking to your key media regularly, we learn what they plan to cover and how to work best with individual personalities and styles. To further enhance these relationships and hone staff media skills, DBS has its own monthly Learn From the Media series. This program brings in reporters, producers and editors to talk about their publications, story angles and preferences in dealing with PR professionals.