DBS media strategists help you identify target media and audiences, and develop stories that ignite thought rather than push paper. These stories are created with the intent of mapping to your specific business goals, rather than generating "media by the pound." With our unique problem-solution approach, we offer our media contacts the story angle they need in order to connect with their readers. We identify an issue or "painpoint" that we can help showcase for our media contacts, and then illustrate possible solutions to that problem while leveraging proprietary and secondary client research.

This approach also enables us to identify and target "unusual suspects" for your business. Whether it's a new vertical market, an unexpected trade or a beat reporter who would normally never cover your product, we look for a way to drive interest by highlighting a current issue and positioning your business as the solution.

In addition to this proactive story development, DBS employs a reactive proprietary program called ACT (Available to Comment Today). Every morning, your account team reviews important news sources to determine whether any trends can serve as a springboard for your key messages and expert commentary. If so, we check with you to verify our assessment, and then develop either a critical aspect that is missing from the story or a contrarian point-of-view. We then prepare a brief media advisory and pitch media outlets seeking immediate commentary, as well as publications that will be writing follow-up stories.